When I first started talking with Eric about founding RubyFocus, I've always had a strong sense of the story and beliefs I held that I wanted my clients to learn. I felt that just going around talking is one way, but it's one-on-one, and it also is just talking.

To tell a story, to convey a body of knowledge, to communicate a passion, talking one-on-one can go only so far. It's always important for me to be seen, yet I've had this crazy dedication to my work that the work comes first, and I come second. A dilemma truly for all the idealists among us. And ideals is what I'm talking about and want to share.

Then I had this idea about video. What better way to convey something than a video. I don't have to repeat myself, and God forbid, mess up my lines. I can just point people to the video--hopefully in charismatic splendor.

But me in front of a camera is what a lot of folks do, and I, for one, don't really like watching these videos anyway--maybe it's that I wasn't 17 any more when YouTube became popular. One thing that I loved when I was 17 and growing up in Europe was the excellent TV documentaries they've had there.

So my thinking evolved. Bring in interviews, bring in analogies, tie together many separate threads, presented by me, in an audio-visual format with strong messages and punchlines. An idea was born.

Next I got lost in having too many great ideas, too much research, too many analogies, I found connections between any two random things in the world that the documentary should tie together in a consistent, cohesive and captivating way. I was frustrated, and pulled my advisors and helpers along with it.

The patience of my girlfriend ultimately prevailed. She's a writer. She helped me how to think in bullet points, how to write the conclusion first and the introduction last. The trusty video editor helped tremendously with defining the script format she wanted, with her guidance and her tool box of magic video editing tricks.

I was able to walk again. And I took my interviews and made them the centerpiece. The other analogies will come for other videos. After all, there's always another story that can be told.

Go here and watch it. If you like it, don't like it, have a suggestion or want to fund my future videos, leave a comment.